Happy Fashion

Happy Fashion

HAPPY FASHION/FELICE MODA, IMPRESE, STILISMI E CONTROMODE

Autori vari a cura di Emanuele De Donno / Luca Pucci prefazione di Maria Luisa Frisa, 2012

ed. Viaindustriae publishing

b/n & colors | pp. 272 | price 15,00 € | italian/english

ISBN 978-88-97753-05-6

From the story of Umbrian fashion companies, to styles, to cloth activism, to antifashion aspects, this book explores a thirty-years happy period from the 60s to the late 80s. It examines 30 years of enthousiasm, materials, design and style innovation. The euphoric mood often influences the design: sinuous dresses, coloured fabrics, extravagant models. ‘Happy Fashion’ considers how that creative and consumeristic society period shaped a new lifestyle, a new way of understanding the work of fashion, a new vision of clothing.